THE DEHYDRATED ECONOMY
TasteMakers | January 10, 2019
America runs on Dunkin, or caffeine as most folks would refer to it as. In a sleep deprived world, 75% of Americans are dehydrated on a daily basis and resort to caffeine instead of water when they experience a headache, tiredness or need a mood boost. However, this is not the best solution for your body. We met up with our homeboys, John Sherwin and Jai Kim to discuss their journey leading up to the launch of Hydrant, an electrolyte powder for everyday use when water alone is not enough. “We want to bring an approachable, cool brand to this space and empower consumers with knowledge about hydration and health.
RADICHE (noun): pronounced as “rah-dish” since we like to get fancy!
Besides it being an awesome vegetable, the radish is known in its social circle as a friendly, resilient, diverse and raw fellow. It’s everything that defines our Makers.