THE SMARTY PANTS
ArtMakers | September 13, 2017
In a world where wellness is the new luxury and function is the new fashion, we are surrounded by brands that promise gym-to-glam looks. As a result, our LBDs (Little Black Dresses) have been replaced by LBPs (Little Black Pants). But there is one brand that may have just started this stylish transformation. Meet Aella, founded by Eunice Cho, that uses high performance fabrics to make sure you show up looking smart and refined in the perfectly fitted pair of pants. It was summer of 2014, when the athleisure trend was nowhere in sight, that Eunice decided to launch Aella (pronounced ay-luh). The idea was to introduce activewear inspired workwear that bridged an active lifestyle with a polished look.
RADICHE (noun): pronounced as “rah-dish” since we like to get fancy!
Besides it being an awesome vegetable, the radish is known in its social circle as a friendly, resilient, diverse and raw fellow. It’s everything that defines our Makers.