THE WILD THING
ArtMakers | November 14, 2018
Decommodify the most boring categories in your life! With natural and clean taking a front seat at major beauty retailers, this personal care brand wants to make you rethink your everyday essentials. Wildist caters to those who care about natural hygiene, sustainability, and transparent ingredients. Founder of Wildist, Aaron Paas came from a CPG background and views the world from a sustainable lens. He previously worked at Proctor and Gamble, with leading brand, Gillette and was able to understand the personal care industry better than most! “I get very excited about finding an opportunity through talking to people who are going to be using your product. With Gillette, I was leading their innovations team and focused on building products that would launch 7 years away. We did a lot of future forecasting and…
RADICHE (noun): pronounced as “rah-dish” since we like to get fancy!
Besides it being an awesome vegetable, the radish is known in its social circle as a friendly, resilient, diverse and raw fellow. It’s everything that defines our Makers.